As pointed out on Reddit Hamilton and written about on the Hamilton Spectator website, Tesla recent filmed a commercial on a highway in the Hammer for its Model S vehicle
The commercial, "Revolutionize your Commute", shows the white luxury liftback cruising on Highway 403 in downtown Hamilton between the York Boulevard and Main Street West off-ramps. It passes several local landmarks, including the Hamilton Spectator.
The backdrop on Highway 403 in Hamilton is very nice, which is likely why Tesla decided to film here, along with there being more reasonable traffic than there would have been closer to Toronto.
There is a Tesla charging station in Hamilton at McMaster Innovation park, but the nearest dealership is in Toronto right beside Pearson International Airport (one of three GTA Tesla dealerships), so that is likely where the car came from.
It looks like the commercial may have been filmed very recently as the weather and scenery match what we have currently in Hamilton - there’s no leaves on the trees and also no snow on the ground. Of course, to be fair, it could have also been filmed last fall or a year ago around the same time.
The stretch of highway road is very curvy, allowing the film makers to show off the handling of the vehicle, which is a key theme of the commercial. Specifically, the video advertises that the Tesla S will “revolutionize your commute” because it:
• increases safety & convenience
• navigates the curves of the road
• follows the flow of traffic
• changes lanes with a single tap
• and parks on your command
This all sounds great. The only hurdle we see is the $101,900 - $146,000 Canadian price tag (depending on the battery you choose). That much for a battery, you say? Yes, in case you’ve been living under a rock, Tesla’s are all electric cars that need to be charged.
Fortunately, each new version is providing more KM’s per charge, with the latest Tesla S having a 460 km range. That’s about the distance from Toronto to Ottawa, in case you were wondering. Not quite enough if you’re travelling from the Hammer to Canada’s Capital, but there are charging stations along the way.
So, if you have $100,000+ to “revolutionize your commute”, the Tesla S may be for you. And if you do get a Tesla, you can trust Hamilton Glass Experts to reliably provide window tinting, paint protection, or any of our other professional services to the luxury vehicle.